How CRM boosts business revenue

There are several factors that contribute to a business’s success, such as a good location, quality products and services, and a well-planned marketing strategy. But one important component that every company should have is a reliable customer relationship management (CRM) system. As a business owner, you know that a solid base of loyal customers is […]

Market your business effectively with Twitter

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Fix these enterprise security flaws now

As businesses have become more reliant on digital technology for day-to-day operations, they’ve also become a favorite target of internet threats. If you want to protect your organization from cyberattacks, make sure your security is clear of the following flaws. Open wireless networks With one main internet line and a couple of wireless routers, a […]

Here’s how you can lock your Mac

Your Mac holds plenty of important files that you simply cannot risk losing or exposing to unauthorized parties. One of the best ways to protect your computer and all the data it contains is to lock it with a password when it’s not in use. It’s not enough to log off your Mac Some people […]

What an MSP can do for healthcare providers

Technology is the heartbeat of modern medicine, which is why IT expertise is a skill that’s growing in importance from year to year. With the increasing complexity in data systems, managed services providers (MSPs) are more valuable than ever. Here are some things to look for in a managed services provider before you consider partnering […]

How business continuity plans fail

In the event of a disaster, businesses must make sure their servers and data are safe. But simply backing up your data doesn’t guarantee business continuity. Here are the mistakes that companies should avoid when preparing for the worst-case scenario. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

Ways to secure your Apple devices

It is widely believed that Apple computers and devices are highly secure and can’t be touched by malware and viruses. While there are fewer security threats to Macs, iPhones, and other Apple gadgets compared to Windows and Android machines, Apple devices are also vulnerable. Here’s how to protect them. Keep abreast of current security threats […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]